Jake Freivald is the vice president of corporate marketing for Information Builders and iWay Software, an Information Builders company and leader in enterprise integration. In this position, he is responsible for developing and executing all of the solution marketing strategies. Jake joined Information Builders in 1999, prior to that he held several managerial positions with Andersen Consulting and Prudential Life Insurance Company of America.
My seven-year-old daughter thinks that there is a knowledge genie that her
teacher “Googles” for answers.
While cute, the anecdote also exemplifies how much Google’s obsession
with simplicity has helped build brand awareness, making their name literally
synonymous with search. I can foresee generations X and Y being followed by
generation S – one that will rely on search to accomplish almost any
task.
Search’s simplicity has excited many people about the prospect of
bringing Google-like search into enterprise business intelligence (BI)
systems. There is something magical about the thought of asking a question
using key words and receiving an answer in less than a second. Yet, as of
now, BI search deployments are limited to a few functional a... (more)
My seven-year-old daughter thinks that there is a knowledge genie that her
teacher "Googles" for answers. While cute, the anecdote also exemplifies how
much Google's obsession with simplicity has helped build brand awareness,
making their name literally synonymous with search. I can foresee generations
X and Y being followed by generation S - one that will rely on search to
accomplish al... (more)
Jake Freivald is the vice president of corporate marketing for Information Builders and iWay Software, an Information Builders company and leader in enterprise integration. In this position, he is responsible for developing and executing all of the solution marketing strategies. Jake joined Information Builders in 1999, prior to that he held several managerial positions with Andersen Consulting and Prudential Life Insurance Company of America.
Keith Bergelt
Ricardo Aravena
Gaurav Mantri
Aditya Banerjee
John Karamitsos
Kaj van de Loo
Bob Little
Alois Reitbauer
Chris Schin
Richard Gordon
Anil Parambath
