Jake Freivald is the vice president of corporate marketing for Information Builders and iWay Software, an Information Builders company and leader in enterprise integration. In this position, he is responsible for developing and executing all of the solution marketing strategies. Jake joined Information Builders in 1999, prior to that he held several managerial positions with Andersen Consulting and Prudential Life Insurance Company of America.
My seven-year-old daughter thinks that there is a knowledge genie that her teacher 'Googles' for answers. While cute, the anecdote also exemplifies how much Google's obsession with simplicity has helped build brand awareness, making their name literally synonymous with search. I can fo...Mar. 6, 2008 04:45 AM EST Reads: 6,439
My seven-year-old daughter thinks that there is a knowledge genie that her teacher 'Googles' for answers. While cute, the anecdote also exemplifies how much Google's obsession with simplicity has helped build brand awareness, making their name literally synonymous with search. I can fo...
